It is Mr. Surya Pernawa, a sculpturer, observer and craft practitioner, who unlocked my insights to the potential and as well as the solution of the problems in the Indonesian craft sector. Mr. Pernawa was my sponsor and mentor for my final year university project and thesis. His idea on craft has driven me to learn about the issues of village life. In principal, New Craft is a manufacturing process that uses traditional craftsmanship as its main means of production and uses modern management techniques in organizing its activities. The basic system of the New Craft is to ensure that every step of the production process contains standard procedures of manufacture, quality standards as well as output and material usage standards. Every new product or design is analyzed first for the purpose of creating a production manual. Based on the manual, the manufacturing activity is then implemented. There is no actual new system or technology within the New Craft method. Nevertheless, these basic modern production management methods are not widely used in crafts manufacturing. In craft, the most important factor is the human resources behind the craft activities. It uses human skills as its main production resources - it is important to have correctly managed worker attitudes towards crafts. The New Craft method takes these factors into account. A new worker on his first day working can jump straight into the production activities. For those who posses craft talents, within a few days, they will display craftsmanship and abilities that are adequate to meet our standards. The approach of New Craft's method and concept has many benefits. With these approaches, we can set up a new craft manufacturing center in villages and communities with no craft background. It becomes the new, alternative source of income that can accommodate a surplus of manpower from declining agriculture. The new method can also be implemented to grow or revive existing crafts activities that are in decline. As a result, the New Craft method will produce high quality products that have the potential to compete in the export market. Through selling in the export market, production activities are sustainable and provide income that can further the economic growth of the village.